In a recent conference held in Columbus, Ohio, Tom Krouse who is the president as well as the CEO of Donatos Pizza gave a speech to the partners in franchising and general managers who are present. During the speech, he gave a gentle reminder for people in the restaurant industry that their business does not end in food transactions and selling beverages. They may be using a variety of restaurant software but the truth is that the industry is unique as they are able to give more rather than receive.
They are officially organizing special moments in their customers’ lives. Krouse explained this by saying that they earn around $13.89 for a single order of pizza but when they think about what they give, it comprises of a lot more including connections with customers, quality, value, strong community ties, training, first jobs, smiles, hospitality among many others.
Thinking deeper into what he said, one can determine that he is right. In exchange for the hard-earned money the customers are paying for the food and beverage, the restaurant gives back to them and the communities by providing employment not only to the members and staffs of the restaurant but to the local supplier, contractors, software sellers, brokers, health inspectors, manufacturers, realtors andadvertisers. The restaurant pay taxes which contribute in improving the community through repair in infrastructures, parks, hospitals, police and fire departments and green spaces.
The salary that restaurant employees receive helps them in purchasing their own house, get better education, support local charities, start their own families and be able to raise them. The most important aspect is that through the foodservice industry, the future workforce of the country is trained with valuable skills on both life and job aspect and they learn leadership at a young age.
Many of these workers will not remain in the foodservice industry for the rest of their life but the skills, such as quality, teamwork, patience, service and selling, that they learn will be useful to then in whatever work they tackle later in life. As the foodservice industry moves forward with technology and restaurant software, it remains to be an essential part of every community.