In a recent study, Fraud Management Insights 2017, it ranked Thailand in the eighth place out of ten countries based on the Digital Trust Index in the entire Asia Pacific. Many Thais prefer personal interaction as evident by the meeting room packages in Bangkok that business can avail rather than relying on technology.
The survey was funded by Experian which is an information service listed on the LSE. The research was conducted by IDC, a research firm, among 3,200 customers coming from 80 different organizations in the industry of retail, financial and telecom. Each of this organization has at least $10 million in revenue.
The survey was done in various countries including Vietnam, Thailand, New Zealand, Hong Kong, Japan, Singapore, Australia, Indonesia, China and India.
Experian Asia Pacific’s head of fraud and identity, Nick Wilde, said that the sudden increase in the need to adopt digital technology highlights more on the importance of trust in every business organization.
The recent Digital Trust Index shows that Thai consumers only gave their service providers a trust score that lands them on the eighth place. Top three countries are New Zealand, Japan and Australia while Thailand only ranks higher than Singapore and Indonesia.
Thailand got a score of 2.3 with 10 as the highest. This is due mainly to the high cases of fraud in the country. Customers expressed their disappointments for not getting proper support after being a victim of fraud.
The telecom industry received the lowest rating in Thailand at on 0.81. Retail industry got a 2.36 while the financial industry got a score of 3.8.
In the telecom, frauds are committed through buying mobile devices online and then the buyer will disappear. They also have the capacity to hack the account of a customer and utilize service while leaving the charges unpaid.
Experian is now focusing more in countries located in Southeast Asia especially Thailand because of its current state of the economy and the habit of the locals and tourists where mobile comes first.
This is why despite technology, there are still meeting room packages in Bangkok as video calls can be tapped and essential information can be easily leaked.