According to Transparency Market Research, the global market for organic personal care products is expected to reach more than US$13 billion in 2012 and organic skincare products will account for at least a third of the revenue. Natural and organic personal skincare products particularly Natural Anti-Ageing Cream is a business venture that is deeply rooted to ancient indigenous practices.
In biology, oxidation is a part of the ageing process and to help slow down ageing, anti-oxidants are used in Natural Anti-Ageing Cream to help in neutralizing the molecules that cause oxidation at a cellular level. For example, if lemon is spritzed on apple slices, it can prevent them from turning brown. By using the anti-oxidant Vitamin C in the lemon juice, oxidation and ageing can be slowed down. In the world of skincare, anti-oxidants can help fight the damage caused by factors like sun, smoke and air pollution.
Pigments that give plants their color or flavonoids have anti-oxidant properties. Since fruits and vegetables have deeper colors, it means they contain more flavonoids and more anti-oxidant activities. Blueberries are considered as the super food that is rich in Vitamin A and C including anthocyanin flavonoids. However, not all people have access to wild crow berries which has more anthocyanin flavonoids than blueberries that are commercially available.
On the other hand, selling Natural Anti-Ageing Cream is more challenging because the results cannot be seen overnight. Organic skin care products for the treatment of acne have immediate visible results. For products designed to slow down the ageing process, a certain amount of trust is involved. Ageing is not usually present on the skin alone but it involves the muscles. If the right product is chosen, it can protect and nourish.
Sparck sisters Cika, Michelle and Amy are members of the Qissunamiut Tribe who grew up picking berries near Chevak on the tundra of Western Alaska. Everything that was gathered was either for food or medicine because traditionally, tundra plants had healing properties. The sisters started developing a line of skincare products based on the natural ingredients that were harvested from the tundra.
Fireweed became an astringent and moisturizer while crow berries became anti-oxidants. These products became the best and most potent of Alaska in a bottle.