Bangkok’s chambers of commerce for foreign businesses is currently feeling the struggle that Apple, a giant tech firm from the United States, has to go through the government in order to launch its very first store in the metropolitan city of Thailand. According to experts in the industry, it is easier to get company registration in Thailand but the project relies greatly on the number of work visas that the country will grant in order for foreign experts working under Apple to come and work while in country.
The issue all started during the job announcement made by Apple regarding their 13 vacant positions that needed filling. The employees will be assigned to the very first physical store of the company in Southeast Asia.The store is unlike any other that can be found in other countries in the region. Apple chose Thailand for this endeavour because of its standing as the second country with the largest economy in Southeast Asia.
Many officials are not sure about the positions posted by the company as it uses terms like genius and creative – common language employed by the company when looking for applicants.
A retail analyst specializing in foreign business said that the authorities are looking for ways to break through but the main decision will depend on Apple as they can choose to stay on track or they can leave the country and pursue the project somewhere else.
The decision for the company will be crucial because it was only the previous month that the military government launched its National Competitive Enhancement Act for Targeted Industries. It aims to welcome at least 10 investments from foreign companies including existing company and those that are just starting up in the tech industry. These companies must dabble in research and development that will impact the world such as logistics, biotechnology, digital devices and smart gadgets as well as robotics.
This is all a part, including the easier company registration in Thailand, of the bigger initiative being constructed by the government known as Thailand 4.0 which is to help improve the booming economy of the country.