Microsoft has recently just laid off a considerable number of its employees, and the CRM Consultant related operations have suffered as a result, with support teams across the world that support Dynamics ERP and CRM partners being reduced.
Data shown by partner employees in several countries across the globe showed that staff focused on Dynamics partners have been drastically reduced, with each country being affected differently by the recent layoffs. A few of the workers were not fired, however, and are expected to receive new jobs in other sectors of Microsoft, possibly related to customer success or software.
A few countries were hit particularly hard by the layoffs and re-organization, such as Denmark and Germany, two of the countries in which the number of Microsoft’s direct managed partners shrunk dramatically. In Denmark, the number of partners left clocks in at 5, a mere 10% of the original 50. Another partner company in Germany has made their estimates regarding the fallout, saying that approximately 90% of Microsoft’s local Dynamics staff and their respective specialist roles have been removed. There are, however, reports that technical resources will remain.
Some subsidiaries, however, fared much better than the Dynamics and CRM Consultant operation end, as the ‘time zone teams’ in Europe, Middle East and Africa, as well as Latin America are reported to be increasing in numbers, according to some sources.
It is to be noted that most of the information learned about the lost staff come from more informal methods, such as attempts to contact Microsoft subsidiary employees, as well as communication from Microsoft’s partners made through the back channels.
The drastic change in subsidiary employee number will, alongside the company’s focus on its CSP (Cloud Solution Provider) program, mean that the CSP’s and software distributors will be handling more of the traditional partner support responsibilities.
CRM partners have, until now, usually relied on the support services from Microsoft’s subsidiaries in their countries, such as marketing and sales resources, among other things. Veterans of the field have already hazarded their guesses, saying that the recent changes made by the company will lead to greater competition among value-added distributors, which will attract smaller firms to become part of their affiliate network.