When it comes to consumer products, the mattress has become simpler by the day. A mattress need not get smaller, faster or lighter. It does not have to charge more quickly neither should it use lesser amount of energy. Since bedding now involves chemical formulas which are rather complicated compared to reeds and horsehair, the mattresses are primarily still a puzzle of textiles.
There are a lot of consumers who are not satisfied with the current mattresses that they have. In surveys conducted by manufacturing companies, many report of back pains after lying on the mattress bed. A cushy mattress is what consumers are looking for. One customer, Jeff Holt, could not anymore take the pain that his mattress gives him and so decided in the middle of the night to order a new one from a more trusted supplier. What most people do not know is that there are companies that are manufacturing and selling mattresses that are soft, foldable, without nay springs, can be squished and stuffed into boxes the size of a washing machine. The companies making these revolutionary mattresses are often referred to as “bed-in-a-box” companies. The mattresses are placed inside a box before they are shipped all over the US. When customers cut open the box, the foam will automatically inflate. This mattress is like one of the dinosaur toys that will swell when placed in water.
The idea was warmly welcomed by manufacturing companies since it was a simple product to create, a great source of quality place to sleep for customers and producing the product will cut out middleman. Companies can also save by skipping store leaser and invest the amount saved to lower prices in the final products. This will attract more customers and improve marketing of the products. A venture capitalist, Ben Lerer of the Lerer Hippeau Ventures and Thrillist.com, was thrilled with the idea. His company led a $1.6 million investment in the said product in February of last year. The product soon made it to the market and is now greatly valued by customers. The unique mattress sale has found popularity among customers.