The American dollar remained stable in opposition o majority of its chief contemporaries on Friday as a result of the positive trade statistics in the U.S., at the same time as the Canadian dollar hits close to a low of five years because of anxiety
According to a recent article of Yahoo! News, Russia’s economy is shrinking. There are different factors attributing to the country’s failing economy: the decrease in oil prices, Western economic sanctions after its invasion of Ukraine, and the collapse of the country’s local currency resulting from
Since early 2000, Black Friday has always been considered as the start of Christmas season shopping. Retailers start to offer their stuff with low, low prices and unbelievable discounts. However, Black Friday is not the only busiest time for shoppers with Small Business Saturday and
With the approaching holiday season, it is expected that online shopping will increase and so with the amount of packaging like shipping boxes. According to eMarketer the projected growth in online sales is expected at 20.1% or $1.5 trillion. Aside from the shipping boxes, there
Online sales for Black Friday 2014 were an astounding success with a 20.6% increase over the previous year. This overwhelming success for US ecommerce sites was driven by mobile shopping and marketing campaigns. According to Custora E-commerce Pulse that is tracking the performance of 100
The American dollar remained stable in opposition o majority of its chief contemporaries on Friday as a result of the positive trade statistics in the U.S., at the same time as the Canadian dollar hits close to a low of five years because of anxiety of oil prices declining gradually.
For the first time in the last five years, natural oil slipped $59 per drum and as a result it expanded on Thursday an abrupt regression which provoked shock significance toll incise from the Norwegian central bank.
The materialization scaled up even higher than 119.55 yen, springing back from 117.44, a two-week low. This comes following a report that was strictly monitored illustrated that trade statistics in the U.S. increased at an estimated 0.7% percent in November but has flowed back to 118.92 since then.
The statistics showed new confirmation of fundamental thrust in the economy and drew attention to the deviating viewpoints between the U.S. and other developing countries around the world.
The subsequent contribution of loans of about zero-cost by the European central bank, on the other hand, only garnered lukewarm responses, which underscored delicate assurance on the Euro sector and the manufacturing of ECB bills emerge being all but predictable.
The Euro naturally took a plunge back to $1.2370 coming from a close high of $1.2247 for two weeks. It sold at $1.2410, which drifted quite closely to the 38.2% stage of retracement in its increase to $1.2496 from $1.2247 during former gatherings.
Retailers have stroked product legal tenders stiff, which has pushed both Australian and Canadian dollars to new low downs at once. The Canadian loonie took a nose-dive towards a five-year low down of C$1.1551 per USD CAD=D4 and was at C$1.1523 most recently.
Australia, on the other hand, reached a 4 ½ year furrow of $0.8214 AUD=D4. The deterioration of the Aussie was downed by the person in command of the Reserve Bank of Australia, who claimed that he wants to see the legal tender to draw back to 75 US cents in an interview with a local news outlet.
However, the governor of RBA Glenn Stevens did not indicate that there was a necessity to slash attention tolls, which saw the eventual scaling back of the Aussie to $0.8266.
According to a recent article of Yahoo! News, Russia’s economy is shrinking. There are different factors attributing to the country’s failing economy: the decrease in oil prices, Western economic sanctions after its invasion of Ukraine, and the collapse of the country’s local currency resulting from the said sanctions.
Based on the World Bank’s GPD ranking last year 2013, Russia is the world’s eighth largest economic power with 2,096,777 billions of US dollars. Now, Russia’s GPD has shrunk so low because of the economic crisis it’s facing that it has forfeited its title and is estimated to be almost the same as Spain’s economic weight.
Last year, Spain was the 13th country with the biggest economy on the planet with 1,358,263 billions of US dollar. Spain has always been considered as one of the country in Europe with a weak economy and the unemployment ratio of 1:4 is evidence to that.
Here is the list of the World Bank’s GPD last year provided by Yahoo! News. These are in billions of US dollars:
(European Union 17,350,853)
1. United States 16,800,000
2. China 9,240,270
3. Japan 4,901,530
4. Germany 3,634,823
5. France 2,734,949
6. UK 2,521,381
7. Brazil 2,245,673
8. Russia 2,096,777
9. Italy 2,071,307
10 . India 1,876,797
11 . Canada 1,826,769
12. Australia 1,560,597
13 . Spain 1,358,263
14 . S Korea 1,304,554
15 . Mexico 1,260,915
Russia’s GPD value is not clear these days because of the sudden changes in its value of currency, the ruble, therefore the need to compute it every day.
According to Forbes, Russia’s economy is expected to fall into a recession next year. Russia is being punished for its involvement in Ukraine therefore affecting some of its projects namely the South Stream gas pipeline project which was cancelled. Russia may be winning more in the field of real estate but it is costing them other things
especially their standing in the economy.
Russia’s economy is oil-dependent so this may not be permanent. As soon as the price of oil goes back up, Russia will again regain its rank in the GPD ranking.
Since early 2000, Black Friday has always been considered as the start of Christmas season shopping. Retailers start to offer their stuff with low, low prices and unbelievable discounts. However, Black Friday is not the only busiest time for shoppers with Small Business Saturday and Cyber Monday. These monikers are now household names and it means that people can now start shopping early. It is expected that you are now starting to promote your business and this is crucial to create awareness among online customers. Remember that competition is stiff and you have to put your best foot forward so that you can gain the benefits of holiday shopping.
Best advice to businesses to make 2014 their best holiday season
Stay active on social media platforms – it is for your best interests to spread your brand through social media. According to John Oechsle, the president and CEO of SwiftPage, social media provides businesses with an opportunity to interact with prospective customers who are looking at holiday recommendations on Facebook, Twitter and Instagram. Promote early and make use of holiday incentives to increase conversions.
Offer in-store pickup – with the recent results of Black Friday where a greater portion of sales were generated through mobile shopping, brick and mortar shops are starting to get worried that physical sales might be eclipsed by online shopping. One example of a smart strategy is in-store pickup option for online purchases. This option creates a better connection between online and in-store customer experience.
Ensure you have mobile presence – your business website must be accessible from any platform. Customers have their preferences and you need to make it easy and simple for them to shop online through their desktop computers, laptops, tablets and mobile phones. It is not a secret that almost all individuals have their mobile phones and businesses should not overlook this opportunity to interact with their customers.
Freebies offer additional value – nothing can gain a customer’s attention more than the offer of a freebie. Freebies do not necessarily have to be expensive, you can offer free gift wrapping or an extended guarantee on electronic items. This will help mitigate the impact of customers comparing prices across different ecommerce sites.
With the approaching holiday season, it is expected that online shopping will increase and so with the amount of packaging like shipping boxes. According to eMarketer the projected growth in online sales is expected at 20.1% or $1.5 trillion. Aside from the shipping boxes, there is plastic and cellophane wrapping as well as paper wrapping or foam packaging meant as protection for the contents. It is not unusual for all these packaging products to end up in the landfills which according to Environmental Protection Agency (EPA) reached a staggering 75.2 million tons of total solid waste generated by the United States alone in 2012.
The concern on packaging waste
Companies and entrepreneurs are finding ways to tackle the growing problem of packaging waste. One of the options is waste management through recycling which is making progress with 51.5% or 38.75 million tons composted in 2012. This represents a big increase from the figures of previous years. However, the option of recycling will only work if the consumer is willing to do his part. On the other hand, there are types of packaging materials that cannot be recycled effectively like mixed and hybrid products. Metal which is interwoven with fiber and plastic foam have practically no value in the recycling stream since they are intended only for single use. Packaging that includes tulle, baskets, cellophane bags, wine bags and burlap bags are easily recyclable and are suggested for shipping.
Social media and waste management
Dell is one of the companies that received feedback from social media to reduce its wasteful and excessive packaging using non-recyclable shipping boxes. People care about proper waste management and they are voicing out their criticisms through social media. To address the concerns of consumers, Dell has reduced the sizes of boxes by about 10% and developed bamboo cushioning that can be recycled into paper to replace foam. Bamboo cushioning has eliminated 20 pounds of packaging to save at least $18m on energy, waste, transportation and production costs. By 2020, Dell expects to scale its efforts at sustainable packaging to 100% compared to 60% today. These innovative packaging solutions should be global in scope and not limited to North America and Western Europe since Asia-Pacific is an emerging market for online shopping.
Online sales for Black Friday 2014 were an astounding success with a 20.6% increase over the previous year. This overwhelming success for US ecommerce sites was driven by mobile shopping and marketing campaigns. According to Custora E-commerce Pulse that is tracking the performance of 100 US online retail stores, over $40 billion was generated by ecommerce sites and 30.3% happened through mobile phones and devices. Statistics showed an increase of 22.5% over the 2013 Black Friday mobile sales.
Email marketing as the force behind Black Friday mobile sales
Everyone though that social media will be the driving force behind the astounding success of Black Friday mobile sales with all those tweets and social media sharing but it seemed that social media is not yet the platform for sales. Email marketing was the channel that drove sales up by 27.3% in retail with 18.9% originating from free search and 18.5% from paid search. Email marketing is a strategy that puts a message directly to the target audience. It is highly individualized and costs are relatively low. What emails do is to increase the engagement with potential customers by presenting the benefits that they will likely gain.
The battle between iPhones and Android phones
Based on the Custora report, 76.8% of mobile shopping was done through iPhone and Apple devices while only 22.7% happened on Android devices. Apple continues to dominate the American market however, the share of Android phones in the Black Friday sales were up by 15.8%. Notwithstanding the fact, that Apple and Android phones will continue to battle it out for supremacy in the mobile market, what seems more important for ecommerce sites is to optimize their sites for any platform so that they do not lose any opportunity to make a sale. Responsive website design ensures a web browsing capability that looks the same across a wide range of devices from desktop computers to mobile phones.
Internet traffic from mobile phones has showed a significant increase and many mobile users are getting comfortable using their mobile devices to browse through sites. It is foolhardy for any ecommerce site not to shift from a conventional website to a responsive web design through Exact Latitude, SEO Los Angeles.
Television was introduced in the late 1940’s, and it became part of everyday life as a source of entertainment, information, and news. However, one serious concern about television is the audience is generally the younger population. On the other hand, a greater portion of adult television audiences have shifted their attention to digital media and spend less time watching TV. Radio is driven largely by the length of commute that consumers have to suffer. Radio listeners have increased positively because mobile phones have FM radio features.
Wider choice of options on the radio
Over the last decade, the number of radio listeners has increased because they have more options to choose from due to the multiple stations that aim to satisfy specific preferences. For advertisers, their radio listeners are fragmented which requires that they buy multiple stations to achieve a relatively large audience reach. While technology has stolen some of radio audiences, radio remains to be a cost effective medium for advertising and promotions compared to buying a few seconds from primetime TV. Besides that radio has a wide geographic share and mobile phone technology has enhanced radio listening. Thousands of radio stations can stream their content online and gain immediate interaction from their listeners.
The benefits of radio
• It has targeting capabilities
• It provides one-on-one connection with audiences
• It builds frequency quickly
• It offers advertisers the opportunity for appealing community involvement
• There is no seasonal listener erosion
The drawbacks of radio
• It lacks visual content
• Advertisers need to buy from multiple radio stations to reach a wider audience
• Peak radio listening is in the morning when people want to catch up on the latest news. There are relatively low audiences during the day, but it peaks during the evening while employees are caught in traffic on their way home.
Radio as an out-of-home (OOH) advertising
Radio if combined with OOH has the potential to reach mobile audiences and can easily maintain the market presence of a brand that has been featured on radio after the audience has switched to another station. OOH can increase the reach of a radio advertising campaign by ensuring that there is a broad market appeal to radio listeners.